Traditional Investments vs. Alternative investments
Why does one walk into a restaurant and order the same thing they had last time, fly with the same airline or by a particular brand of toothpaste? Familiarity, loyalty and an understanding of the performance or ‘potential performance’ of the product or service offering. Investors behave no differently, except for one key factor. As […]
What are alternative investments?
As its name suggests, alternative investments are those investments that are outside of what may be considered as ‘traditional’ or asset classes, or ‘bricks and mortar investments’. According to the World Economic Forum, “alternative investment assets are those which are not part of traditional asset classes such as cash, stocks, or bonds that retail investors […]